A newly released post on social media marketing got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is keyword research still relevant, and if so, how should it be applied in today’s online environment? Obviously, several things have changed in the last couple of years. Here are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices like content which had been over-optimized for particular keywords, and backlink profiles which were too heavy on the usage of keyword linking. Google moved all of their searches to HTTPS, with the result that searches were encrypted and site owners were no more capable of seeing which keywords had led a specific visitor to thir site.
Google released their Hummingbird update, which meant search engine results were more in line with the user’s intention, rather than the exact keyword that they had entered.
The general effects were as follows:
It had been now harder to ascertain the profit potential of various keywords, and for that reason things to optimize content for. It became harder to get content ranked through keyword optimization, and also over-optimization works against you. However, it didn’t mean, as much people continue to believe, that niche research and optimization was past its use-by date, as well as no further relevance.
Sure, there are numerous other factors now at play, like social media marketing signals … nevertheless it doesn’t follow that keywords are out of the mix completely. It just means you must keep working harder to produce great content that offers real value, that individuals would want to share.
The only people really hurt by the changes that is as Google had intended were people creating valueless, non-original, poorly articles on the cheap to do something as online search engine fodder to artificially boost rankings. We should be thankful such activities are actually largely behind us.
If you wish to rank well now, your content best be worth it. However, you still have to help Google along with other search engine listings understand what your content is centered on. Along with your focus should certainly be on utilizing Google, rather than seeking to battle against their latest update to have your content artificially high. Such an approach is far more positive for the business long term, and holds much less risk. In a nutshell, at this point you have to:
(a) Create quality content in the first place;
(b) Help them understand what your content is about to enable them to rank it appropriately.
And also this is exactly where niche research will come in. Ultimately, it’s about supply and demand. You determine the ratio involving the ‘demand’ (the numbers looking for particular keywords) as well as the ‘supply’ (the quantity of content available that already meets that need). Perform the research properly, focus your site content on one keyword instead of another, and you increase your chances of getting well-ranked, with an increase of visibility for the business as a result.
This aspect hasn’t changed. What has changed is you require a different approach in seo company fresno ca efforts. So it’s now much more about using semantically-related terms than about placing a particular keyword in a specific position based on the latest formula you learn about.
You’re keeping it far more natural, while clearly indicating to Google what your content concerns. Building links in your content still matters too, despite what you may have heard. Again, there are simply more factors inside the mix, so the effect is a lot more diluted than it used to be. But that doesn’t mean it’s no more worthwhile. In fact, the contrary is true if omvlyp wish to give your articles greater prominence than the rest of the content on the market.
Once again, in building your links, don’t worry a lot about the exact keyword you use to link back. Instead, use a multitude of related terms, as well as more generic text, natural text like ‘click here’, your domain name, and so forth. The secret is really not to try way too hard. Let the content speak for itself, but gently guide Google within the right direction.
To conclude, keyword research still matters and really should be a part of your internet marketing strategy. But it’s just one weapon within the arsenal, and merely part of the story. Get too obsessive about keywords, as well as your content can lose a few of its allure that would otherwise attract readership. Remember you’re ultimately creating content for the readership give that your primary focus, and use keyword research as an additional kick in the best direction.