You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a write-up aptly titled, “You Now Have a Shorter Attention Span When compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video rather than a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement is the currency. This can be affirmed by Aberdeen’s latest report, which found that “marketers that are using video are seeing (on average) 49% faster growth in revenue.”
Online video marketing expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the best way to attract and engage your audience and can provide just as much as an 80% increase in conversion rates.” Even small increases in conversions can easily make a big difference to profitability. Kale indicates that Dropbox managed to enhance their conversions by 10% just by adding an explainer video. This translated into ten million additional users for that file hosting service.
Regardless if you are marketing a simple product, or a complex piece of software, Technology can do a more satisfactory job of telling your story. Explainer videos far out-pull blog articles or traditional webpages with regards to user engagement. This is my interview with Kale to aid startups navigate using such videos successfully.
What exactly is an explainer video – and how can you sell the thought to new businesses? Most people are too lazy to read the complete text on your own website or landing page. A brief video can hook your prospects and help them understand your value proposition. Consequently, the sales cycle reduces – as a result of educational effect in the video – and you also generate more qualified leads. Together with a video on the landing page can increase conversion by 80%. Additionally, Google as well as other search engine listings rank pages with video greater than pages without video. An excellent explainer video frees the sales team to function on closing high quality prospects instead of repeating exactly the same pitch over and over again to potential customers.
An ideal video strategy should combine live as well as animation videos. A personal brand or product business will benefit most out of live videos. The best example is Dollar Shave Club firms that sell something intangible, like service companies, can benefit most from animation explainer videos, like this one from Blue Triangle Tech. Remember, the main goal is always to engage the audience. Should you that, your video will certainly be a success!
Harrison: Exactly what are some aspects of a high converting explainer video? The best explainer videos include all of these aspects: Script – The script is definitely the heart in the video. The best script is approximately 90 seconds. It ought to focus on the “pain points” from the customer, while detailing the advantages of dealing with your solution. It ought to show your customer as being a blgjwo along with your product/service as the guide who can drive them to their best destination.
Graphics – The graphics must consider your target market and must reflect the daily things they encounter inside their personal and professional life. It must be age appropriate and culturally accessible.
Voice over – The voice you decide on should reflect your brand well and really should replicate your brand’s “tone” as established on your website/website landing page.
Music – The same as voice, music plays a crucial role in reflecting your brand. It must be keyed to take out the right emotions out of your audience. Animation style – The animation style needs to be free flowing and simple to understand. It may be motion graphics should you be a significant business in, for example, the financial industry, or it may be cartoon should you be a light-hearted brand, like an app company. In a few businesses like construction or architecture, 3D videos can be useful. In the end, the way your video looks, feels and works depends upon your logo and budget.
Subtitles – As much as 85% of Facebook videos are watched without sound according to research by Digiday. If you are advertising using Social media marketing, subtitles are essential.
Harrison: Can marketers use an iPhone and just shoot something themselves? Generally speaking, like many things, I believe you receive what you pay for. I believe that deciding on the best video partner is essential for marketing with video success.